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About Us

Mission Statement

Locks of Liz Haircare will help you Live Your Best Locks by delivering natural, plant-based hair products, novel tools, and accessories which help style, maintain, and enhance all curl types. We aim to ease your daily routines and increase your confidence so you can shine bright from the inside out!


How We Started​

Liz started her natural hair journey while getting her degree in Biology and working in the medical field. The more Liz learned, the more she found herself wanting to help others by giving hair advice to patients, friends, and anyone who would listen. But one fateful day at work, after realizing her desperation with the loss of her hair, she gave a distraught cancer patient advice on her hair loss journey and how she could help her get through it. Her face simply lit up! That's when Liz realized how important hair really is to a person, especially women and women of color. In that moment... she felt certain she was on the right path. She decided to create a business that would give people clean, unique products and tools to help embrace their natural locks, grow long, healthy curls with manageability, and boost their confidence in the process. Here at Locks of Liz Haircare we just want you to Live Your Best Locks!


Who is Liz?

Liz grew up an Afro-Latina who wasn't taught to care for her big, beautiful curls. Instead she was shown how to relax it with chemicals, blow dry it out, and all other options that would make it considered "good hair"; because to everyone around her, her hair was "pelo malo" (bad hair). It wasn't until she had her daughter that she fell in-love with their big hair and decided she should teach her daughter to love it as well.

With a degree in biology and 15+ years of experience as a medical professional, Liz was bound to use her knowledge to help others. Her work in cancer care (Oncology) was hard but served her well. She grew to understood the ravaging effect that chemicals can have on a person’s hair, and, as a result, their self-esteem. Therefore, she chose to research only natural ingredients from around the world, which led her to many plant extracts and essential oils that have been proven to aid in haircare. From that research and knowledge was born, Locks of Liz Haircare.